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Marketing Plan Sonic Pda - 3167 Words

Here s what I think it should look like. Feel free to put in your own Ideas and thoughts. We need to collaborate on it. This is just one version but it hits all the major points. Our marketing strategy is designed to support our successful entrance into the competitive PDA market. We plan to build brand awareness and image while emphasizing our competitive superiority based on innovation quality, and value. Using all elements of the marketing mix, as well as service and internal marketing, we will educate our targeted segments about the features and benefits of our new PDA and motivate purchases by first-time users as well as PDA owners seeking to trade up. Although television advertising is not affordable under start-up budget†¦show more content†¦POSITIONING Using product differentiation, we are positioning the Sonic PDA as the most versatile, convenient, value-added model for personal and professional Use. We are focusing on the voice recognition system as the main feature differentiating the Sonic PDA from all other competing models, because it provides versatility and convenience. STRATEGY Because of the intensely competitive nature of the market, our most important strategy relates to the need for clear differentiation to position Sonic as the most versatile, convenient, value-added model for personal and professional use. Supporting that positioning, key points to be emphasized include: versatility (the ability to use any Palm-compatible peripheral or software application; the incorporation of /vIP3 music functionality; case wardrobe as a standard feature) convenience (voice recognition software for hands-off operation; wireless e-mail and Web functionality; size and portability) value-added (retail price of about $350; standard features that are only available on competing high-end models or as user-installed options) Marketing Mix We will move toward our marketing and financial objectives using a variety of product, pricing, promotion, and distribution programs. The following sections are a sample of our marketing-mix programs to support the PDA introduction. PRODUCT Our basic PDA model, to beShow MoreRelatedSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pages Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler Keller, 2009, p. A5). A marketing consultant group hasRead MoreSonic 1000 Pda Marketing Analysis9563 Words   |  39 PagesRunning head: MARKETING ANALYSIS OF SONIC PDA 1000 Marketing Analysis of Sonic PDA 1000 Abstract The purpose of this group project is to provide the members of LU BUSI-520 Delta Group with a patterned professional forecasting model for research and analysis of a prospective new product. The new product will be the Sonic 1000 PDA; a fictitious product formulated especially for this mock-up analysis (Kotler, Keller, 2009). Through experiential collaboration, the members of Delta Group shouldRead MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreSonic Marketing Strategy Essays2006 Words   |  9 PagesCHAPTER 7 (3.0 MARKETING STRATEGY) 1. What types of businesses appear to fit Melody’s market definition? How can you research the number of employees and find other data about these types of businesses? Any big corporate business that requires a device to stay in touch with business colleagues, coordinate their busy schedules, and have constant access to work information at a given moment appear to fit Melody’s market definition. There are many types of businesses that fit this market definition:Read MoreMarketing Analysis for the Sonic 1000 Pda9811 Words   |  40 PagesMarketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team hasRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 PagesQ. What should Sonics mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: PersonalRead MoreMarketing Plan for Sonic6426 Words   |  26 Pages[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, orRead MoreKotler Chapter 10th5570 Words   |  23 Pageschapter, students should: ⠝‘ Know how a firm can choose and communicate an effective positioning in the market ⠝‘ Know how brands are differentiated ⠝‘ Know what marketing strategies are appropriate at each stage of the product life-cycle ⠝‘ Know what he implications are of market evolution for marketing strategies CHAPTER SUMMARY Deciding on positioning requires determining a frame of reference by identifying the target market and the nature of the competition and the idealRead Moreâ€Å"a Study on Consumer Behaviour with Reference to Sony Vaio Laptops†14338 Words   |  58 Pageschannels. â€Å"MARKETING† is everywhere formally or informally, people and organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasing vital ingredient for business success. Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on, to the ads we see. SOME DEFINITIONS: â€Å"Marketing is the process of discovering and translatingRead MoreBusiness Information Systems31162 Words   |  125 Pagesmanagement enterprise systems. c. an understanding of supplier management enterprise systems. d. an understanding of enterprise systems that enhance leadership. Answer: a Difficulty: Medium Reference: pp 22-29 42. An information skill important for a marketing major would be: a. an understanding of system and network security issues. b. an understanding of product management enterprise systems. c. an understanding of supplier management enterprise systems. d. an understanding of enterprise systems

Interview On The Field Office - 1682 Words

I chose to do my interview in the field office and not over the phone. Feeling that by doing this interview in person I would receive more of a connection. I walk into work early this morning so I can interview Doug Ivie before everyone else comes into the office. When I arrive Doug is already here and working on programming tank level sensors. This week Doug is in the San Angelo office and not in the Denver, Colorado office where he is normally located. He comes to the San Angelo office every two weeks, staying one week at a time. So I take my lunch to the fridge and walk back to grab my computer so I can take notes and read him the questions I’ve prepared. Mr. Ivie is somewhat of an intimidating man when you first meet him. His appearance is extremely professional and serious, but once you get to know his true personality you realize he can be quite funny. When I interviewed him he was dressed in his usual tailored suite. It was a deep shade of navy blue with a crisp white shirt underneath and a navy tie decorated with white diamond shapes. He always has a pin of the American flag on the right side of his suit coat. He is a tall man, a little more than six feet, and he has hair that is salt and pepper colored. I had never seen him without a goatee until today. He said â€Å"it was time for a change† and he was â€Å"still a little unsure about it†. There is not much that Mr. Ivie is unsure about so this took me by surprise. His eyes are a striking dark brown and he always has aShow MoreRelatedType Activity Design Sample1652 Words   |  7 PagesInt. no | Department | Manning Level | ERP Adoption | Task | Tools | Is Proje ct Server Applicable? | Interview – 1 | Finance Board of Corporate Finance Operational Controlling | Upper manning level (80lt;mllt;500) | low adoption of ERP,high relevance for project | decision making | Excel, mail, phone | Minimal but relevant | Interview – 2 | Health insurance Board of Insurance service and products of Mathematics Actuary | Upper manning level (80lt;mllt;500) | regular use of ERP,average relevancefrequentRead MoreAn Emerging Student Affair Professional797 Words   |  4 Pagesstudent affair professional, it is important for me to invest time into learning about professionals in the field and learning how they navigated being a new professional. I was partnered with Elizabeth Bledsoe, who graduated from the HESA track program in 2013. She is currently the Assistant Director for the Office of Institutional Assessment at Texas AM, in College Station, Texas. Her office works with all forms of assessment at the university and these main areas are; learning outcome, student supportRead MoreAn Interview Questions On Career Development859 Words   |  4 Pagessection contains developing an interview questions and how the interview questions applies in a real-life interview. Building a Resume I am seeking my Master’s degree in Management and for this assignment; I conducted the job search using Indeed Job Search (IJS) in CSU-Global (2015) Student Career Center; IJS job search required two information: â€Å"What† position and â€Å"Where†; the industrial key word I used is â€Å"Office Manager† and location â€Å"Denver Colorado.† I found an Office Manager Position with theRead MoreHealthcare Interview Essay1046 Words   |  5 PagesHealth Care Interview Paper Tannish Billingsley, Student at Devry University HSM: 410 May 20, 2012 Becky Gilliland, DR. / Professor at Devry University Health Care Interview Paper The interview paper that I will be presenting will be on three separate generations for learning information on health care before and present. The three people used in the interview paper are Gussie B.Godfrey my grandmother, Grace Pettigrew my mother and Keta D.Hayes my daughter and my intents are to shareRead MoreCounterterrorism In Cyber Enforcement1376 Words   |  6 Pagesdomestic field offices and 300 satellite offices as well and its almost 60 Legal attache offices. Structurally there are two main components of the the FBI, Headquarters and the Field Offices. There are many differences between the two but in essence the main difference is between strategic planning at the headquarters level and tactical planning at the Field Office level. Program management vs. implementation and investigation. Headquarters houses the logistics and administrative offices under theRead MoreThe Real Estate Development And Other Investment Multipronged Implication1293 Words   |  6 Page ssustenance of rural livelihood analysis of Dukem town. To performed the study, the researcher design the descriptive or explanatory approach entirely focused both qualitative and quantitative methods to collect primary as well as secondary data using interviews, questionnaire, FGD, observation and expert panel discussions. 3.1-Research Design A qualitative research approach, supplement with a questionnaire survey was predominantly adopted for the purpose of this research. Qualitative research was mainlyRead MoreLegal Immigration : Harder Than It Sounds1319 Words   |  6 Pagesâ€Å"DS-160† (Nonimmigrant Visa Application) form (travel.state.gov). All of these things must then be taken to the nearest consular officer who will interview the person attempting to enter the United States. Depending on the interviewer, this step could be very easy, or it could be very difficult. One person that was interviewed said that it only took one interview to pass, while another had to try a total of three times. 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In particular, qualitative approach will be employed to describe the data extracted from household interview, focus group discussions, and key informant interviews held with development agents or experts and direct observations of the study area. In addition, the descriptive statistics such as percentages, mean values, and frequency distributions of the quantitative approaches willRead MoreInterview Summary : Style Of Business Writing898 Words   |  4 Pages Interview Summary - The Style of Business Writing Melissa E. de Castro California State University  Interview Summary - The Style of Business Writing As a pre-Business Administration or pre-business student, I interviewed a professor from my department. I conducted a classroom observation of a required Business class. The class was MGMT 102 - Business Communications taught by Randall Benfield, which I thoroughly enjoyed as a visitor. With permission, I interviewed him on Thursday, March

Humor Advertising Comprehensive Analysis -Myassignmenthelp.Com

Question: Discuss About The Humor Advertising Comprehensive Analysis? Answer: Introduction: The 2017 AFL Womens football event was the commencement of seasons top notch womens Australian football competition. The eight teams that competed in the league were all associated with existing AFL clubs. The games kick started from Friday, 3 February, the season ended with the grand final being played on Saturday, 25th March (AFL Women's., 2018). The entire fixture was put on display on Friday 9 December 2016. The first match was played between Carlton and Collingwood, they featured in the first match of the league which was scheduled to be played at Olympic Park Oval which was also Collingwoods home ground, but was moved to Ikon Park which had higher capacity in January 2017. These integrated technique or approaches helped in maintaining and generating followers involvement for making the campaign adequately strong in terms of strength and ability. This approach helps in achieving their goal of attracting the potential followers of the AFL womens football tournament. The media campaign could have benefitted from higher specialization between various social media platform and usages (Gill, 2017). This could marketing each page easier to understand and lowering existing spams for the followers and pages of the pages. Several comments and more than thousand likes would come on each posts of the AFL tournament. Furthermore, the viewership of the events broadcast would number to 15 million and more at times. Campaign strategy: The online media campaign organized by AFL was designed to inspire and regulate fan involvement with the league held in Australia. To attain this objective, the campaign was administered across the triple major and principal online social media platforms namely face book, Instagram and Twitter (Littleton, 2016). The campaign showcased and featured posts all over the major social networking sites, the posts included match updates, scores, standings, player interviews, team showcases, funny clips, articles relevant to the AFL, while Instagrams major focus was on showcasing the spectacular event. The posts included fan interaction, followers and most of the prominent jury of the league is found on Twitter. Re-tweeting posts made about the event are the primary means of showcasing the posts and articles about the event (Giulianotti, 2002). It helps in providing a sense of interaction between the communities and also encourages participation from the fans. Sharing live updates from the tournament is also a productive mode of engaging audience consciousness and involvement. Followers are likely to stay more engrossed and entertained in the event when they can view and observe the event happenings from anywhere in the world. Fans and followers are more likely to watch the events from anywhere in the world from any device which also encourages fan participation as they dont need to be psychology active in the place of the event taking place as it is not possible for everyone to go to the stadium to watch their favorites players or cheer for their respective teams (Weinberger Gulas, 2006). This principle is ascertained in AFLs online media campaign as Instagram, Twitter and Face book social pages all showcases the live updates. AFLs Instagram page always shared images and clips of the live tournament to showcase the event for its online fans. Showcasing of the major competition itself is featured on the AFL Face book and Twitter handles d uring the event, whereas Instagram only posted this kind of stuff. Platforms like Twitter and Face book, live action sharing on these platforms to drive encouragement from the masses primarily takes another form: standings of the teams, scores and highlight clips from the game (Filo, Lock Karg, 2015). Score and match fixtures and current standing scan help the followers to feel that they are up to date with the match and competition. It also helps them in maintaining a track of the live tournaments progress thereby assisting the loyal event followers to preserve their active interest in the tournament. Sports highlight clips which are shared on the twitter and Face book handles of the event help drive engagement of the masses and followers as the event is easily available to be witnessed by anyone and everyone where ever they are. Fan engagement: The online sports campaign could be ascertained and viewed as fairly successful for achieving its goal of maintaining and developing the involvement of the fan with the AFL women football leagues followers and fan (Kunkel, Funk Lock, 2017). In twitter and face book, the tournament post were displayed to have thousands of viewers and users. The posts on the two different media vary according to the level of interaction. Some posts about the tournament only attract hundreds of likes while the other post can reach to more than thousands of likes (as shown in figure). Moreover, the number of management for the tournament posts also varies. Furthermore, on instagram, the videos and images of the AFL football event also consistently was able to gain thousands of likes. Moreover, such posts work to attract consumer involvement by covering the various aspects of the tournament coverage. Besides these posts receiving high levels of attention from their fans viewing, liking as well as sharing, AFL also involve with its online community participants. They form a significant share of the campaign. Especially in Twitter, the tweets by followers, fans and important community participants can be re-tweeted that would affirm its engagement and input. This fostering of a harmonious relationship between the fans and clubs could help in shifting the role of fan and followers into more of a supportive role (Elliott Drummond, 2015). This helps the followers in identifying the league more adequately and thus creating strong level of loyalty or solidarity among its followers. Hence, this approach makes the followers more likely to involve and engage with AFL football league. The online campaign has proved to be triumphant in its ultimate objective of attracting the communitys attention or interest for the tournaments live broadcast. The statistics of AFL tournament just after the event revealed that the events live stream crossed over 15 million views and at times would reach to 1 lacks concurrent viewers (Vann Woodford Bruns, 2015). Strength and weaknesses: In the current scenario, there are various major strengths related to the campaign that is ascertained through the outline of the campaign strategy. The key element among these are prominent community members, involvement of fans, use of humor and moreover, the showcasing of the AFL event through video and images of the tournament, highlight clips of the match and placement or score updates posts (Duncan, 2017). The humorous posts related to the tournaments are the major strength of the sports campaign in various ways. As per the outlining off the campaign strategy, it is ascertained that humor is advantageous in promoting positive options about the organization and very effective in gaining attention of the followers, especially the young followers (Hutchins, 2014). This encourages more people to follow AFL women football tournament more closely by engaging with its events and community. Moreover, the humorous posts can be easily shared among their friends and would result in gaining more exposure by being introduced to more individuals, who might be interested in viewing the event or participating in the social media community. Moreover, the interaction between AFL women football team and community members through Twitter assists greatly in driving their fan following. Community engagement and involvement in discussions encourages more followers and fans to greatly interact with each other and others related to the event (Woodford, Prowd Bruns, 2017). The frequency of the event updates about the tournament via Face book and Twitter is known as its strength, as they can continue to maintain their engagement with their followers by reminding them about the upcoming events more often. It provides the fan with live updates so that those interested can evaluate the unfolding of the events. On the other hand, the major weakness related to this media campaign is receiving notifications for various posts every single day from the AFL women footballs page could be quiet irritating and can lead its followers away from involving with the event or community. The type of posts made in financial book and Twitter is different, which prevents it from presenting a clear image of what the function exactly wants to showcase in the campaign and thereby reducing the potential annoying spam for its followers (Chang, Yu Lu, 2015). Moreover, the other potential weaknesses of the online sport campaign is that it frequent updating the scores about the tournament and displaying highlights makes the followers less inclined to view the events or involve in its social community page. The followers opt for saving their time simply by checking the match highlights, score updates and standing updates (Felix, Rauschnabel Hinsch, 2017). However, this limitation or drawback is negligible as compared to the strength of the campaigns posts as it has ability to create high interest regarding community interaction, involvement and viewership. Conclusion: Therefore, it can be concluded that AFL women football has maintained and developed a very perfect and effective online media campaign by involvement of community interaction and viewership for the football tournaments. Application of various media such as Face book, instagram and Twitter between January to March various kind of posts were made. This involved the promotion of discussion and interaction between the AFL team leaders with community members. Tactics were used as a vital part of the campaign strategy that included in motivating the prominent community members and fans to discuss the events by sharing events updates and live actions. Overall, this approach helped in encouraging fan participation, promoting positive perceptions regarding the football league or tournament and maintaining followers interest among the tournaments potential target audiences consisting of young adults. The campaign proved to be a huge success in overall attracting significant liking, discussion, sharing and gaining viewership for the event. References: AFL Women's. (2018).Facebook.com. Retrieved 22 January 2018, from https://www.facebook.com/aflwomens/. Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing.Journal of Business Research,68(4), 777-782. Duncan, S. K. (2017). The Transformation of Australian Football: The Impact of Business on the Sport Field.Cosmos and History: The Journal of Natural and Social Philosophy,13(3), 358-383. Elliott, S., Drummond, M. (2015). The (limited) impact of sport policy on parental behaviour in youth sport: a qualitative inquiry in junior Australian football.International journal of sport policy and politics,7(4), 519-530. Felix, R., Rauschnabel, P. A., Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework.Journal of Business Research,70, 118-126. Filo, K., Lock, D., Karg, A. (2015). Sport and social media research: A review.Sport management review,18(2), 166-181. Gill, R. (2017). The Australian Football Leagues social agenda.Asia Pacific Public Relations Journal,18, 4-16. Giulianotti, R 2002, 'Supporters, followers, fans and flaneurs: A taxonomy of spectator identities in football', Journal of Sport and Social Issues, vol 26, no. 1, pp 25-46. Hutchins, B. (2014). Sport on the move: The unfolding impact of mobile communications on the media sport content economy.Journal of Sport and Social Issues,38(6), 509-527. Kunkel, T., Funk, D. C., Lock, D. (2017). The Effect of the League Brand on the Relationship Between the Team Brand and Behavioural Intentions: A Formative Approach Examining Brand Associations and Brand Relationships.Journal of Sport Management, 1-43. Littleton, T 2016, Social Sports: Four Ways Sports Can Engage and Entertain on Social Media, Huffington Post, 23 June, viewed 20th October, 2016, huffingtonpost.co.uk/tamara-littleton/social-sports-four-ways-s_b_10627276.html. Vann, P., Woodford, D., Bruns, A. (2015). Social media and niche sports: The netball ANZ championship and commonwealth games on twitter.Media International Australia,155(1), 108-119. Weinberger, M, Gulas, C 2006, Humor in Advertising: a comprehensive analysis, M.E. Sharpe, Inc, New York. Woodford, D., Prowd, K., Bruns, A. (2017). Audiencing through Social Media. InStudying Digital Media Audiences: Perspectives from Australasia(Vol. 35, pp. 76-97). Routledge.