Car Accidents in Saudi Arabia Assignment Example | Topics and Well Written Essays - 1000 words

Auto Accidents in Saudi Arabia - Assignment Example These variables straightforwardly or by implication influence the conduct of individuals. On the off chance that the conduct of an individual isn't powerful or positive, his intellectual ability is tormented. One such part of conduct awkwardness is the expanding pace of fender benders and how this disparity can be overseen through wellbeing advancement will be examined in this paper. An auto collision is characterized as inadmissible and illogical harm done to life, cash and the vehicle of a casualty. It is additionally named as fender bender, fender bender or Road Traffic Collision (RTC). It happens when at least two vehicles interact with each other or walkers. The pace of auto collisions in the spending year has been recorded by the World Health Organization to be 1,322,905. These days, the pace of fender benders is seen transcendently in youthful drivers. More established drivers are adult and cautious. This distinction can be because of various elements. For youthful drivers, ve hicle isn't just the wellspring of transportation. It is a methods for mirroring their individual and socials parts of life. For youth, over speeding and rehearsing risky tricks is self-articulation. Additionally, they endeavor to stand apart among their companions and try to have an edge over others socially. Undoubtedly, it is because of companion weight of duties. For example, guardians assume the liability of driving their kids to schools in the first part of the day. Everywhere throughout the world, the mornings are soaked with office and school timings. This represents a hazard to numerous lives. As indicated by an examination by the National Highway Traffic Safety Administration, youngsters are multiple times progressively helpless against kicking the bucket in a vehicle rather on a transport. Truth be told, transport is viewed as more secure to go on. Saudi Arabia is considered to have the most noteworthy cost of street mishaps on the planet. In the period from 1971 to 1994, the measure of auto collisions and related wounds and fatalities have raised by 30, 6 and multiple times. There could be various purposes behind this infamous and disagreeable positioning. Examination has demonstrated that as indicated by the Kingdom’s General Directorate of Traffic around 17 residents in Saudi Arabia kick the bucket each day on the streets. As per the report of WHO, the casualties are grown-up guys in the middle of the age of 16 to 36. Moreover, a news report by the Saudi day by day Arab News the measurements uncover that 6,485 individuals had passed on while more than 36,000 were harmed in 485,000 fender benders alone in 2008 and 2009. The reason for the catastrophes fluctuates as needs be. Some point out that it is on the grounds that there are no other appealing spots for youth in the Kingdom so youth for a huge scope particularly young person young men will in general accept driving as their extra-curricular movement. (Walt 2010; WHO; Global Perspective s in Workplace Health Promotion 2010; Bener 2005) Yet another explanation is that, there is an absence of circumstance mindfulness. The instructive organizations don’t have any system for giving street wellbeing rules. The youthful drivers out of outrageous conduct like over speeding and floating on clogged courses either run into a person on foot, cross red lights or take irregular U-turns. There is no exacting lawfulness and that is the reason the drivers don't hesitate to penetrate the law. The nearby traffic police are even unfit to control the circumstance since youth drivers are for an enormous scope. These

European Human Rights Essay Example | Topics and Well Written Essays - 2000 words - 1

European Human Rights - Essay Example In this regard, this exposition will contend that beside the HRA's inability to appropriately consolidate the Convention rights; an increasingly vital disappointment is the way that it leaves courts reluctant to apply the enactment because of the dubious rules given under segment 3 of the Act. As recently referenced, the HRA is intended to offer assurances to the rights and opportunities typified in the show. Among its belongings, the Act renders it unlawful for an open power to act in a manner which is contradictory with a Convention right.4 what's more, it likewise obliges courts to [s]o far as conceivable to do so5, guarantee that essential enactment and subordinate enactment must be perused and given impact in a manner which is perfect with Convention rights6 and in occurrences where it is beyond the realm of imagination, to make a revelation of that incompatibility7. Since the Act became effective, in any case, the HRA's criticalness in effectively ensuring the rights and opportunities typified in the Convention has been restricted by the two previously mentioned arrangements. To start with, as to the commitment presented on specialists under area 6, case law has shown challenges in deciding if the individual being referred to of disregarding the Convention under the HRA is an 'open power', relevantly characterized or not. Under segment 6, open specialists are characterized as a court or council or any individual sure of whose capacities are elements of an open sort. 8 In this regard, the meaning of open position is basic in light of the fact that in situations where infringement of human rights happened, people must be granted harms against open specialists. As characterized by the demonstration, harms allude to harms for an unlawful demonstration of an open authority.9 The meaning of open authority is along these lines a vital part of authorizing the law, and applying it in courts. In any case, trouble lies in deciding if an individual has capacities that are of open nature and whether open specialists are working under private exchanges. On account of Poplar Housing and Regeneration Community Association Ltd v Donoghue [2002] QB 48, 67, a private body was esteemed to perform open capacities, and henceforth obligated under segment 6 of the Act.10 In this regard, the case was viewed as a milestone on the off chance that law with respect to the meaning of open position, since it required a liberal understanding of who is an open authority.11 subsequently, the meaning of the term accomplished what Lord Irvine showed as a requirement for an all-encompassing and wide-running meaning of open power, so as to expand the liabilities under the HRA to give however much insurance as could be expected for the privileges of the person against the abuse of intensity by the state safeguarding parliamentary sovereignty.12 However, the changing idea of government capacities, just as the developing association among open and private associations has rendered this effectively troublesome assignment increasingly perplexing. In this regard , Lord Nicholls outlines this in Aston Cantlow v Wallbank [2004] 1 AC 546, expressing that: there is no single trial of all inclusive application. There can't be, given the differing idea of administrative capacities and the assortment of means by which these capacities are released today.

Blog Archive MBA News mbaMission Founder Shares QA with Admissions Officers

Blog Archive MBA News mbaMission Founder Shares QA with Admissions Officers On Tuesday evening, mbaMission founder and President Jeremy Shinewald collaborated with Poets Quants Editor-in-Chief John A. Byrne for the fifth part of the two firms’ free “Your Dream MBA” online workshop. In this final installment of the series, Shinewald and Byrne welcomed Columbia Business School (CBS) Assistant Dean of Admissions Amanda Carlson and Yale School of Management (SOM) Deputy Director of Admissions Kavitha Bindra for a question-and-answer session about the MBA application process. When asked about possible trends in the Class of 2017 admissions season, Carlson mentioned a slight increase in female applicants, while Bindra said that the Yale SOM has seen a noticeable boost in applications from international candidates. Bindra noted that the Yale SOM has dropped its TOEFL requirement and now offers a sliding scale admissions fee, which could explain the bump in international interest. Byrne touched on the possibility of admission to top-rated schools being harder this year, to which Carlson replied that CBS continues to seek motivated, driven, successful people who will enhance the school’s community. “We are lucky enough to have a large application pool to be very selective,” she said. Among MBA applicants, whether to take the GRE or the GMAT has been a popular topic of late. Bindra shared that approximately 20% of the SOM’s enrolled students took the GRE but that the admissions committee has no preference for either test over the other. “We can get the information we need from both,” she said, while Carlson confessed that the CBS admissions committee simply converts any GRE results into GMAT equivalent scores. The myths surrounding application rounds and the possible advantages of applying early were another point of discussion. While CBS uses a rolling admissions approach, the Yale SOM has three admissions rounds, typically ranging from September to April. However, Bindra underscored that the admissions committee does not want candidates to rush to submit: “We want to see your strongest application, although you might have a tougher time in round three because we have filled most of our seats by that point.” Mentioning that he personally had “bombed” his MBA interview, Shinewald asked the admissions officers for their take on whether applicants can successfully bounce back from a less than stellar interview. “An interview is a two-way street,” Carlson responded, “and it should be a conversation. In no way should it feel as if we are putting the candidate on the spot. We are not trying to trick them, just to get to know them.” When asked whether holding an undergraduate degree from a less prestigious university puts an MBA candidate at a disadvantage, Carlson concluded the podcast on a personal note. She referred to a recent New York Times op-ed which mentioned a couple who had written a letter to their son just before college admission decisions were sent out, assuring him of their pride in him regardless of whether (or where) he was accepted or not. Carlson mentioned that she herself has a very young child and that the article had touched her deeply. “If you’re stressed about not going to a top ten university, don’t be. Who cares?” she said with a laugh. “I know that people stress about [these things], but where you go to school doesn’t change who you are,” Carlson continued. “Prestigious is subjective, and there is so much more to your candidacy.” Share ThisTweet Columbia University (Columbia Business School) mbaMission Events News Yale University (School of Management)

A Ranking of the Tallest Buildings in The World

Marketing Plan Sonic Pda - 3167 Words

Here s what I think it should look like. Feel free to put in your own Ideas and thoughts. We need to collaborate on it. This is just one version but it hits all the major points. Our marketing strategy is designed to support our successful entrance into the competitive PDA market. We plan to build brand awareness and image while emphasizing our competitive superiority based on innovation quality, and value. Using all elements of the marketing mix, as well as service and internal marketing, we will educate our targeted segments about the features and benefits of our new PDA and motivate purchases by first-time users as well as PDA owners seeking to trade up. Although television advertising is not affordable under start-up budget†¦show more content†¦POSITIONING Using product differentiation, we are positioning the Sonic PDA as the most versatile, convenient, value-added model for personal and professional Use. We are focusing on the voice recognition system as the main feature differentiating the Sonic PDA from all other competing models, because it provides versatility and convenience. STRATEGY Because of the intensely competitive nature of the market, our most important strategy relates to the need for clear differentiation to position Sonic as the most versatile, convenient, value-added model for personal and professional use. Supporting that positioning, key points to be emphasized include: versatility (the ability to use any Palm-compatible peripheral or software application; the incorporation of /vIP3 music functionality; case wardrobe as a standard feature) convenience (voice recognition software for hands-off operation; wireless e-mail and Web functionality; size and portability) value-added (retail price of about $350; standard features that are only available on competing high-end models or as user-installed options) Marketing Mix We will move toward our marketing and financial objectives using a variety of product, pricing, promotion, and distribution programs. The following sections are a sample of our marketing-mix programs to support the PDA introduction. PRODUCT Our basic PDA model, to beShow MoreRelatedSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pages Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler Keller, 2009, p. A5). A marketing consultant group hasRead MoreSonic 1000 Pda Marketing Analysis9563 Words   |  39 PagesRunning head: MARKETING ANALYSIS OF SONIC PDA 1000 Marketing Analysis of Sonic PDA 1000 Abstract The purpose of this group project is to provide the members of LU BUSI-520 Delta Group with a patterned professional forecasting model for research and analysis of a prospective new product. The new product will be the Sonic 1000 PDA; a fictitious product formulated especially for this mock-up analysis (Kotler, Keller, 2009). Through experiential collaboration, the members of Delta Group shouldRead MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreSonic Marketing Strategy Essays2006 Words   |  9 PagesCHAPTER 7 (3.0 MARKETING STRATEGY) 1. What types of businesses appear to fit Melody’s market definition? How can you research the number of employees and find other data about these types of businesses? Any big corporate business that requires a device to stay in touch with business colleagues, coordinate their busy schedules, and have constant access to work information at a given moment appear to fit Melody’s market definition. There are many types of businesses that fit this market definition:Read MoreMarketing Analysis for the Sonic 1000 Pda9811 Words   |  40 PagesMarketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team hasRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 PagesQ. What should Sonics mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: PersonalRead MoreMarketing Plan for Sonic6426 Words   |  26 Pages[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, orRead MoreKotler Chapter 10th5570 Words   |  23 Pageschapter, students should: ⠝‘ Know how a firm can choose and communicate an effective positioning in the market ⠝‘ Know how brands are differentiated ⠝‘ Know what marketing strategies are appropriate at each stage of the product life-cycle ⠝‘ Know what he implications are of market evolution for marketing strategies CHAPTER SUMMARY Deciding on positioning requires determining a frame of reference by identifying the target market and the nature of the competition and the idealRead Moreâ€Å"a Study on Consumer Behaviour with Reference to Sony Vaio Laptops†14338 Words   |  58 Pageschannels. â€Å"MARKETING† is everywhere formally or informally, people and organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasing vital ingredient for business success. Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on, to the ads we see. SOME DEFINITIONS: â€Å"Marketing is the process of discovering and translatingRead MoreBusiness Information Systems31162 Words   |  125 Pagesmanagement enterprise systems. c. an understanding of supplier management enterprise systems. d. an understanding of enterprise systems that enhance leadership. Answer: a Difficulty: Medium Reference: pp 22-29 42. An information skill important for a marketing major would be: a. an understanding of system and network security issues. b. an understanding of product management enterprise systems. c. an understanding of supplier management enterprise systems. d. an understanding of enterprise systems

Interview On The Field Office - 1682 Words

I chose to do my interview in the field office and not over the phone. Feeling that by doing this interview in person I would receive more of a connection. I walk into work early this morning so I can interview Doug Ivie before everyone else comes into the office. When I arrive Doug is already here and working on programming tank level sensors. This week Doug is in the San Angelo office and not in the Denver, Colorado office where he is normally located. He comes to the San Angelo office every two weeks, staying one week at a time. So I take my lunch to the fridge and walk back to grab my computer so I can take notes and read him the questions I’ve prepared. Mr. Ivie is somewhat of an intimidating man when you first meet him. His appearance is extremely professional and serious, but once you get to know his true personality you realize he can be quite funny. When I interviewed him he was dressed in his usual tailored suite. It was a deep shade of navy blue with a crisp white shirt underneath and a navy tie decorated with white diamond shapes. He always has a pin of the American flag on the right side of his suit coat. He is a tall man, a little more than six feet, and he has hair that is salt and pepper colored. I had never seen him without a goatee until today. He said â€Å"it was time for a change† and he was â€Å"still a little unsure about it†. There is not much that Mr. Ivie is unsure about so this took me by surprise. 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She is currently the Assistant Director for the Office of Institutional Assessment at Texas AM, in College Station, Texas. Her office works with all forms of assessment at the university and these main areas are; learning outcome, student supportRead MoreAn Interview Questions On Career Development859 Words   |  4 Pagessection contains developing an interview questions and how the interview questions applies in a real-life interview. Building a Resume I am seeking my Master’s degree in Management and for this assignment; I conducted the job search using Indeed Job Search (IJS) in CSU-Global (2015) Student Career Center; IJS job search required two information: â€Å"What† position and â€Å"Where†; the industrial key word I used is â€Å"Office Manager† and location â€Å"Denver Colorado.† I found an Office Manager Position with theRead MoreHealthcare Interview Essay1046 Words   |  5 PagesHealth Care Interview Paper Tannish Billingsley, Student at Devry University HSM: 410 May 20, 2012 Becky Gilliland, DR. / Professor at Devry University Health Care Interview Paper The interview paper that I will be presenting will be on three separate generations for learning information on health care before and present. 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In particular, qualitative approach will be employed to describe the data extracted from household interview, focus group discussions, and key informant interviews held with development agents or experts and direct observations of the study area. In addition, the descriptive statistics such as percentages, mean values, and frequency distributions of the quantitative approaches willRead MoreInterview Summary : Style Of Business Writing898 Words   |  4 Pages Interview Summary - The Style of Business Writing Melissa E. de Castro California State University  Interview Summary - The Style of Business Writing As a pre-Business Administration or pre-business student, I interviewed a professor from my department. I conducted a classroom observation of a required Business class. The class was MGMT 102 - Business Communications taught by Randall Benfield, which I thoroughly enjoyed as a visitor. With permission, I interviewed him on Thursday, March

Humor Advertising Comprehensive Analysis -Myassignmenthelp.Com

Question: Discuss About The Humor Advertising Comprehensive Analysis? Answer: Introduction: The 2017 AFL Womens football event was the commencement of seasons top notch womens Australian football competition. The eight teams that competed in the league were all associated with existing AFL clubs. The games kick started from Friday, 3 February, the season ended with the grand final being played on Saturday, 25th March (AFL Women's., 2018). The entire fixture was put on display on Friday 9 December 2016. The first match was played between Carlton and Collingwood, they featured in the first match of the league which was scheduled to be played at Olympic Park Oval which was also Collingwoods home ground, but was moved to Ikon Park which had higher capacity in January 2017. These integrated technique or approaches helped in maintaining and generating followers involvement for making the campaign adequately strong in terms of strength and ability. This approach helps in achieving their goal of attracting the potential followers of the AFL womens football tournament. The media campaign could have benefitted from higher specialization between various social media platform and usages (Gill, 2017). This could marketing each page easier to understand and lowering existing spams for the followers and pages of the pages. Several comments and more than thousand likes would come on each posts of the AFL tournament. Furthermore, the viewership of the events broadcast would number to 15 million and more at times. Campaign strategy: The online media campaign organized by AFL was designed to inspire and regulate fan involvement with the league held in Australia. To attain this objective, the campaign was administered across the triple major and principal online social media platforms namely face book, Instagram and Twitter (Littleton, 2016). The campaign showcased and featured posts all over the major social networking sites, the posts included match updates, scores, standings, player interviews, team showcases, funny clips, articles relevant to the AFL, while Instagrams major focus was on showcasing the spectacular event. The posts included fan interaction, followers and most of the prominent jury of the league is found on Twitter. Re-tweeting posts made about the event are the primary means of showcasing the posts and articles about the event (Giulianotti, 2002). It helps in providing a sense of interaction between the communities and also encourages participation from the fans. Sharing live updates from the tournament is also a productive mode of engaging audience consciousness and involvement. Followers are likely to stay more engrossed and entertained in the event when they can view and observe the event happenings from anywhere in the world. Fans and followers are more likely to watch the events from anywhere in the world from any device which also encourages fan participation as they dont need to be psychology active in the place of the event taking place as it is not possible for everyone to go to the stadium to watch their favorites players or cheer for their respective teams (Weinberger Gulas, 2006). This principle is ascertained in AFLs online media campaign as Instagram, Twitter and Face book social pages all showcases the live updates. AFLs Instagram page always shared images and clips of the live tournament to showcase the event for its online fans. Showcasing of the major competition itself is featured on the AFL Face book and Twitter handles d uring the event, whereas Instagram only posted this kind of stuff. Platforms like Twitter and Face book, live action sharing on these platforms to drive encouragement from the masses primarily takes another form: standings of the teams, scores and highlight clips from the game (Filo, Lock Karg, 2015). Score and match fixtures and current standing scan help the followers to feel that they are up to date with the match and competition. It also helps them in maintaining a track of the live tournaments progress thereby assisting the loyal event followers to preserve their active interest in the tournament. Sports highlight clips which are shared on the twitter and Face book handles of the event help drive engagement of the masses and followers as the event is easily available to be witnessed by anyone and everyone where ever they are. Fan engagement: The online sports campaign could be ascertained and viewed as fairly successful for achieving its goal of maintaining and developing the involvement of the fan with the AFL women football leagues followers and fan (Kunkel, Funk Lock, 2017). In twitter and face book, the tournament post were displayed to have thousands of viewers and users. The posts on the two different media vary according to the level of interaction. Some posts about the tournament only attract hundreds of likes while the other post can reach to more than thousands of likes (as shown in figure). Moreover, the number of management for the tournament posts also varies. Furthermore, on instagram, the videos and images of the AFL football event also consistently was able to gain thousands of likes. Moreover, such posts work to attract consumer involvement by covering the various aspects of the tournament coverage. Besides these posts receiving high levels of attention from their fans viewing, liking as well as sharing, AFL also involve with its online community participants. They form a significant share of the campaign. Especially in Twitter, the tweets by followers, fans and important community participants can be re-tweeted that would affirm its engagement and input. This fostering of a harmonious relationship between the fans and clubs could help in shifting the role of fan and followers into more of a supportive role (Elliott Drummond, 2015). This helps the followers in identifying the league more adequately and thus creating strong level of loyalty or solidarity among its followers. Hence, this approach makes the followers more likely to involve and engage with AFL football league. The online campaign has proved to be triumphant in its ultimate objective of attracting the communitys attention or interest for the tournaments live broadcast. The statistics of AFL tournament just after the event revealed that the events live stream crossed over 15 million views and at times would reach to 1 lacks concurrent viewers (Vann Woodford Bruns, 2015). Strength and weaknesses: In the current scenario, there are various major strengths related to the campaign that is ascertained through the outline of the campaign strategy. The key element among these are prominent community members, involvement of fans, use of humor and moreover, the showcasing of the AFL event through video and images of the tournament, highlight clips of the match and placement or score updates posts (Duncan, 2017). The humorous posts related to the tournaments are the major strength of the sports campaign in various ways. As per the outlining off the campaign strategy, it is ascertained that humor is advantageous in promoting positive options about the organization and very effective in gaining attention of the followers, especially the young followers (Hutchins, 2014). This encourages more people to follow AFL women football tournament more closely by engaging with its events and community. Moreover, the humorous posts can be easily shared among their friends and would result in gaining more exposure by being introduced to more individuals, who might be interested in viewing the event or participating in the social media community. Moreover, the interaction between AFL women football team and community members through Twitter assists greatly in driving their fan following. Community engagement and involvement in discussions encourages more followers and fans to greatly interact with each other and others related to the event (Woodford, Prowd Bruns, 2017). The frequency of the event updates about the tournament via Face book and Twitter is known as its strength, as they can continue to maintain their engagement with their followers by reminding them about the upcoming events more often. It provides the fan with live updates so that those interested can evaluate the unfolding of the events. On the other hand, the major weakness related to this media campaign is receiving notifications for various posts every single day from the AFL women footballs page could be quiet irritating and can lead its followers away from involving with the event or community. The type of posts made in financial book and Twitter is different, which prevents it from presenting a clear image of what the function exactly wants to showcase in the campaign and thereby reducing the potential annoying spam for its followers (Chang, Yu Lu, 2015). Moreover, the other potential weaknesses of the online sport campaign is that it frequent updating the scores about the tournament and displaying highlights makes the followers less inclined to view the events or involve in its social community page. The followers opt for saving their time simply by checking the match highlights, score updates and standing updates (Felix, Rauschnabel Hinsch, 2017). However, this limitation or drawback is negligible as compared to the strength of the campaigns posts as it has ability to create high interest regarding community interaction, involvement and viewership. Conclusion: Therefore, it can be concluded that AFL women football has maintained and developed a very perfect and effective online media campaign by involvement of community interaction and viewership for the football tournaments. Application of various media such as Face book, instagram and Twitter between January to March various kind of posts were made. This involved the promotion of discussion and interaction between the AFL team leaders with community members. Tactics were used as a vital part of the campaign strategy that included in motivating the prominent community members and fans to discuss the events by sharing events updates and live actions. Overall, this approach helped in encouraging fan participation, promoting positive perceptions regarding the football league or tournament and maintaining followers interest among the tournaments potential target audiences consisting of young adults. The campaign proved to be a huge success in overall attracting significant liking, discussion, sharing and gaining viewership for the event. References: AFL Women's. (2018).Facebook.com. Retrieved 22 January 2018, from https://www.facebook.com/aflwomens/. Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing.Journal of Business Research,68(4), 777-782. Duncan, S. K. (2017). The Transformation of Australian Football: The Impact of Business on the Sport Field.Cosmos and History: The Journal of Natural and Social Philosophy,13(3), 358-383. Elliott, S., Drummond, M. (2015). The (limited) impact of sport policy on parental behaviour in youth sport: a qualitative inquiry in junior Australian football.International journal of sport policy and politics,7(4), 519-530. Felix, R., Rauschnabel, P. A., Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework.Journal of Business Research,70, 118-126. Filo, K., Lock, D., Karg, A. (2015). Sport and social media research: A review.Sport management review,18(2), 166-181. Gill, R. (2017). The Australian Football Leagues social agenda.Asia Pacific Public Relations Journal,18, 4-16. Giulianotti, R 2002, 'Supporters, followers, fans and flaneurs: A taxonomy of spectator identities in football', Journal of Sport and Social Issues, vol 26, no. 1, pp 25-46. Hutchins, B. (2014). Sport on the move: The unfolding impact of mobile communications on the media sport content economy.Journal of Sport and Social Issues,38(6), 509-527. Kunkel, T., Funk, D. C., Lock, D. (2017). The Effect of the League Brand on the Relationship Between the Team Brand and Behavioural Intentions: A Formative Approach Examining Brand Associations and Brand Relationships.Journal of Sport Management, 1-43. Littleton, T 2016, Social Sports: Four Ways Sports Can Engage and Entertain on Social Media, Huffington Post, 23 June, viewed 20th October, 2016, huffingtonpost.co.uk/tamara-littleton/social-sports-four-ways-s_b_10627276.html. Vann, P., Woodford, D., Bruns, A. (2015). Social media and niche sports: The netball ANZ championship and commonwealth games on twitter.Media International Australia,155(1), 108-119. Weinberger, M, Gulas, C 2006, Humor in Advertising: a comprehensive analysis, M.E. Sharpe, Inc, New York. Woodford, D., Prowd, K., Bruns, A. (2017). Audiencing through Social Media. InStudying Digital Media Audiences: Perspectives from Australasia(Vol. 35, pp. 76-97). Routledge.